In the wake of the latest school shooting massacre on February 14 at Marjory Stoneman Douglas High School in South Florida that killed 17 students and staff, there have been growing calls for companies to boycott the National Rifle Association (NRA) as part of an effort to push gun control. The Twitter hashtag #BoycottNRA is still trending. These activists want companies to end special discounts and benefits to NRA members, and many of these companies got the message, including car rental companies.
So far, Enterprise Holdings, Inc., which also owns Alamo and National, announced late last week that “All three of our brands have ended the discount for NRA members. This change will be effective March 26.” This decision was not only made by Enterprise, but also Hertz and Avis/Budget; both announced the end of NRA member discounts as well. In addition, TrueCar tweeted that it too “is ending its car buying service relationship with the NRA effective February 28, 2018.” Car rental and buying advice companies are not alone in their decision. Major hotel chains, including Best Western and Wyndham, and financial aid service firms like MetLife and the First National Bank of Omaha, have done as well.
Airlines United Airlines and Delta are also ending NRA member discounts in the coming weeks. More companies from these industries and others will likely make similar announcements in the coming days. Not unexpectedly, the NRA isn’t exactly thrilled with this trend. "The law-abiding members of the NRA had nothing at all to do with the failure of that school’s security preparedness, the failure of America’s mental health system, the failure of the National Instant Check System or the cruel failures of both federal and local law enforcement," the NRA said in a weekend statement. "Despite that, some corporations have decided to punish NRA membership in a shameful display of political and civic cowardice."