Last year in 2017, Porsche set a sales record in the U.S. with 55,420 cars sold. The popularity of the Macan SUV helped tremendously, but the 911 also had an incredible sales year. Automakers are now releasing their first quarter earnings reports, and Porsche is off to a great start in 2018. The company has already delivered around 63,500 vehicles globally, a 6% increase compared with last year. This figure also represents the most successful first quarter in the company's illustrious history - not a bad way to kick off the year.
Porsche experienced the highest growth in the US and its home market of Germany. Stateside, deliveries increased by 10% to around 14,000 vehicles. Within the Porsche lineup, the Panamera experienced the largest growth. In fact, since introducing a new Panamera in 2017, sales have doubled. Clearly buyers have embraced the less controversial styling of the second generation Panamera. The Panamera hybrid has been particularly successful, with nearly 60% of buyers opting for electrification. Even in China, Porsche's largest market, the automaker delivered 18,600 vehicles, exceeding last years figures by around 3%.
We are delighted with our strong start. During 2018, we expect that we will stabilize at the high level achieved last year”, said Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Exclusivity is more important for the Porsche brand than pure growth; with our global market share of 0.3% of the total market we are fulfilling this requirement."