smart Canada is the exclusive automotive sponsor of Pride Toronto for the third consecutive year.
The 2015 Pride Toronto culminated with a three-day street festival and a world-renowned annual parade, Pride Toronto is one of the premier arts and cultural festivals in Canada and one of the largest Pride celebrations in the world with an estimated highly charged participation of over 1.2 million people.
smart is the perfect partner for Pride Toronto as it exemplifies similar mandates to promote change, both in thought and action.
This sponsorship includes many facets of exposure for the smart brand through various activations, where the brand will personally engage with thousands of people.
Second Hand: Smart Fortwo made fashion statement
From June 26-28 smart welcomed event patrons in their 30-foot booth located on Wellesley St. between Yonge and Church.
The installation will house a parlour where professional artists offered impermanent hair treatments in vibrant colours, as well as temporary tattoos in the immediate company of a brand new “tailor made” 2016 smart fortwo on display.
On June 28 under the rally cry of “FOR A COLOURFUL CITY”, smart Canada and several of its employees marched alongside two brand new 2016 smart fortwo vehicles in the annual Pride parade.
Comparison: Scion iQ beats Smart ForTwo in compact test
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