Porsche is the envy of many automakers not only because of its brilliant lineup, historical past, and state-of-the-art engineering and design departments but also due to its outstanding branding. The name Porsche gives instant recognition to greatness, like Ferrari. But Ferrari has an all-supercar lineup (though an SUV is coming) while Porsche offers a greater variety of still outstanding vehicles. And it’s because of all that Porsche continues to post impressive earnings.
In 2017, for example, it earned more than $4.82 billion before taxes, according to the exchange rate on November 8, the day CNBC did a few calculations of its own regarding Porsche’s finances. For example, based on the above dollar amount, Porsche earns just under $153 every second.
Going further, it averages $9,176 every minute, almost $550,595 per hour, over $13.2 million every day, and $92.8 million a week. Shocking, we know. CNBC also noted that Porsche every six seconds earned just over $917 in profit before taxes in 2017. To put that into some perspective, that figure is more than the median weekly earnings ($887) in the US for wage and salary workers in the third quarter of this year. In total revenue for 2017, Porsche took home just over $26.85 billion, or $73.3 million a day. Porsche, one could say, has mastered not only the sports car with its famed 911 but also high-performance luxury sedans and SUVs.
The cheapest Porsche, the 718 Cayman, begins at $56,900 and the most expensive, the 911 GT2 RS, goes for nearly $300,000. With a price and model range like that, it’s really not at all surprising Porsche earns what it does. And those figures are only likely to increase for 2018 and beyond. Remember, next year Porsche’s first all-electric model, the Taycan, will debut and not long after that the production version of the Mission E Cross Turismo Concept will arrive. Changes are happening at Porsche, but won’t change is its proven ability to earn lots of money.