FCA Canada (formerly Chrysler Canada) marked its 90th anniversary June 17 at a special celebration on the banks of the Detroit River and steps from its Canadian headquarters.
Employees, senior executives, local media and other special guests attended the celebration.
Fittingly, the event was held at Windsor’s Dieppe Gardens, the former location of the Dominion Typograph Company. There, in 1896, the Dodge brothers established their bicycle company, a precursor to FCA’s modern-day Dodge vehicle brand.
The Chrysler Corporation of Canada Limited was incorporated in Windsor, Ontario, on June 17, 1925, only 11 days after Walter P. Chrysler founded the Chrysler Corporation in Detroit, Michigan. Chrysler Corporation of Canada was the successor to the former Maxwell-Chalmers Motor Company of Canada.
In 1928, the Company acquired Canada’s Dodge Bros. operations and truck manufacturer Graham Bros., while the Plymouth and DeSoto divisions were also established, making Chrysler Corp. a full-line Canadian auto manufacturer. A year later, it opened its first new assembly facility, the nucleus for the current Windsor Assembly Plant.
Today, FCA Canada is comprised of seven automotive brands: Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram Truck and Mopar.
It operates two vehicle-manufacturing facilities in Windsor (Chrysler Town & Country, Dodge Grand Caravan) and Brampton, Ontario (Chrysler 300, Dodge Challenger, Dodge Charger), plus a key casting plant in Etobicoke in Toronto’s west end. Nationally, the Company has three Regional Business Centres, three Parts Distribution Centres and the unique Automotive Research and Development Centre (ARDC), also in Windsor.
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