In a unique marketing move, Toyota Canada is letting Canadians take a sneak peek at the 2016 Toyota Tacoma mid-size pickup months before it arrives in showrooms this fall.
Tacoma Tour 2016 will bring the truck to events throughout the summer in Quebec, Ontario, Alberta and British Columbia from now until August.
Leading the tour will be noted Canadian automotive journalists and truck experts, Howard Elmer from Ontario and Eric Descarries from Quebec.
The first events were held June 19 at Niagara-on-the-Lake and June 20 in Vaughan.
In addition to being able to test drive a number of Toyota’s other vehicles, Elmer was on hand at Vaughan Mills Mall to talk about the new Tacoma.
According to Descarries, “We’re looking forward to meeting and chatting with Canadians across the country this summer to get their thoughts on the all-new Tacoma and get a stronger sense of what they’re looking for in a compact pickup truck.
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“We’re confident this new addition to Toyota’s fierce truck line-up will exceed their expectations.”
The 2016 Tacoma features a stronger chassis and frame reinforced with high-strength steel.
There will be four trim levels, including the new topline TRD Sport. There will be a regular and crew cab version with all versions offered in 4X2 or 4X4 configuration.
It is powered by a “segment first” 3.5-litre Atkinson Cycle V6 with 270 hp. The other engine is the base 2.7-litre inline four-cylinder currently available on the Tacoma.
Tacoma will also come with a six-speed manual or new six-speed automatic.
Fuel consumption and towing numbers are currently being calculated.
Visually, styling reflects a more angular face with a taller hood and bigger fender flares and standout grille treatment.
Available from Toyota for the first time will be a tri-fold hard tonneau cover for the truck bed.
Tour visit locations are still being finalized, but upcoming information can be found at #TacomaTour2016 on Twitter @TacomaTour2016 and Facebook.
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